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    On a stormy day, the waters of a waterfall fly up to the heights of a fjord. © Craig Potton
    “It’s a waterfall that seems suspended in space because the wind is blowing so hard, the water doesn’t even touch the ground,” explains Craig Potton. He believes it’s one of his best photos, as it captures the beauty and fury of the elements, two characteristics that describe New Zealand’s true nature. © Craig Potton

    Meeting with photographer and environmentalist Craig Potton

    As I open the door of this gallery, I unconsciously leave the vibrant city of Nelson and take the next step into the fabulous world of Craig Potton.

    “The elements are very, very powerful in New Zealand, and they’re unpredictable, so you can have all four seasons in one day,” explains this photographer and environmentalist, who has left his mark all over the country for several decades.

    While initially recognized as a Landscape Photographer, political action has always been an integral part of his career. As early as the age of 18, he became involved in environmental struggles to preserve old-growth forests. He and his colleagues in the conservation group The Royal Forest and Bird Society succeeded in putting pressure on the government, which created New Zealand’s Department of Conservation – Te Papa Atawhai, in 1987. 

    His career has been so influential that, in 2013, Craig Potton was awarded the New Zealand Order of Merit for his work as a photographer and environmentalist. What an inspiring encounter!

    Learn more: Craig Potton’s website

    On a sandy beach, a tall, slim photographer carries a photo tripod with his camera slung over his right shoulder. © Craig Potton
    New Zealand photographer, committed environmental activist, businessman and publisher Craig Potton has made countless reportage in countries including New Zealand, Antarctica, Nepal, Poland, India and Iceland. © Craig Potton

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